Backtracks Releases New Integration with Google Cloud for Podcast Audience and Engagement Data

AUSTIN, Texas–(BUSINESS WIRE)–Backtracks, a technology infrastructure platform for end-to-end podcast management, advertising and data analytics, today announced a new collaboration with Google Cloud and Google Data Studio. This collaboration between Backtracks and Google Cloud will allow users to reach new levels of data visibility and consolidation across multiple data sources, combining the benefits of Google with the power of Backtracks. Backtracks’ Podcast Analytics and Ads Connector for