The digital world has opened up new opportunities for creativity and self-expression. As technology continues to evolve, so too does the way we create content. According to Consumer Technology Association, almost 20 million people in the US create and make money from the content they post online which makes up 39% of the media hour consumption.
In view of this, Microsoft has announced new consumer tools in Microsoft 365, Microsoft Edge, and Bing designed to help people ignite their imagination and express themselves.
With the new tools, Microsoft aims to solve a few key challenges in creating and sharing content:
- Difficulty in creation of content as envisioned
- Time consumption due to complex tools
- Difficulty in creation of high-quality designs
- Fragmented and expensive tools
Microsoft Designer
Microsoft Designer is a graphic design app in Microsoft 365 that will enable you to create attractive social media posts, invitations, graphics, digital postcards, and more, in a flash. It is powered by AI technology including DALL∙E 2 by OpenAI. Hence, you can instantly generate a variety of designs with minimal effort.
With Designer, you don’t need to spend time creating cards or social media posts. You also don’t need to look through a lot of pre-made templates. To start with, the Designer only needs your idea and lets AI do all the work for you. Every surface of the app is powered by AI. This helps untrained designers to create consistent, aligned, properly scaled, and beautiful designs.
The Designer app is born out of PowerPoint. It uses AI to make template suggestions as you create a presentation. Designer in PowerPoint will offer several options for you to choose from based on the type of content.
Microsoft is also planning to integrate Designer into Microsoft Edge to deliver AI-powered design suggestions for visually enhancing social media posts and other visual content without the need for leaving the browser window.
Microsoft Clipchamp
Microsoft introduces the Microsoft Clipchamp to Microsoft 365 to enable people to create awesome videos in no time. Be it a daily vlog, a viral dance video, or a highlight reel, Clipchamp helps you by weaving together video, sound, and effects quickly and easily. It empowers anyone without editing experience to make professional-grade videos.
Microsoft 365 subscribers can access premium features within Clipchamp for more value than ever before, at no extra cost. Today, Microsoft Clipchamp is available as the inbox video editing app on Windows 11 and on the web. Microsoft 365 Personal and Family subscribers and Clipchamp Essentials subscribers can enjoy premium Clipchamp features.
Microsoft Create
Microsoft announced a new website, Microsoft Create, designed with creators in mind to help them get inspired, save time, and level-up their skills. Create brings together the Microsoft 365 apps you already know and the new creative apps in one place so that you express your creativity and make the most of your time.
Create is a space where anyone can start making videos, designing graphics, creating documents, and more. It provides access to powerful content creation apps like Designer, Clipchamp, PowerPoint, Word, and more. Create can inspire you and level-up your skills using professional templates, curated articles, and videos from other designers.
Image Creator
The new Image Creator from Microsoft Bing enables you to create images you imagine. Using the DALL∙E 2-powered image-generator technology as in the Microsoft Designer app, Image Creator gives life to your ideas. You can type a description of something, any additional context, and an art style, and Image Creator will make it for you.
Image Creator will be available with a limited preview for select geographies, which will allow Microsoft to gather feedback, make upgrades, and improve the experience before expanding further. When Image Creator becomes available, you can access it by navigating to the Bing Images tab and clicking on “Image Creator,”. You can also click the Image Creator icon in the sidebar of Microsoft Edge to access it.
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