Playing the Trust Card

In the new digital economy, customer trust will be the differentiator between business success and failure. Given the disruption of the last year, it is now fairly evident that digital transformation is a critical driver of business resilience and growth. To be truly successful in the modern business landscape, the transformation must go deeper than the mere implementation of technology. For decades, businesses across sectors operated in a unilateral way – customers engaged with them as and how they decreed. But the emergence of digital technologies turned this model on its head.