Four-step strategy to accelerate digital payment adoption
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1. Dynamic selection of customers who make payments through non-digital channels
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2. Analyze consumer behavior on the traditional channels to identify the best time and launch campaigns
3. Evaluation of customer responses to campaigns
4. Digital experience dashboard to boost digital payment adoption
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It also offers the following benefits using AI/ML:
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– Transition 11% of targeted customers to digital payments in less than a month
– Reduce inbound payment-related calls to the contact center by 15%
– Improve customer experience
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