Apple GPT, the genAI chatbot from Apple, is poised to challenge OpenAI and Google

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Apple is reportedly developing its own AI chatbot, tentatively named “Apple GPT

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It is poised to become a direct competitor to similar tools offered by major tech players like OpenAI, Google, Microsoft, and Meta.

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The chatbot relies on its proprietary LLM framework, called “Ajax,” hosted on Google Cloud and built with Google JAX for accelerated machine learning research.

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Apple has multiple teams dedicated to the project, addressing privacy concerns as they develop the technology.

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While Apple has integrated AI into its software, with Siri being its most prominent AI system, the company has remained relatively quiet in the generative AI space.

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Apple’s CEO, Tim Cook, has acknowledged the company’s interest in AI technology, emphasizing the need to address various issues associated with AI products thoughtfully.

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The implementation of Apple GPT holds the potential to bring about significant enhancements in various aspects of iPhones, including powerful search capabilities, intelligent camera features, and improved functionality for Siri.

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