B2B eCommerce is a fast-paced industry. If you’re serious about improving your B2B eCommerce strategy, you must make intelligent decisions about who you target and how you reach them.
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There are many different ways to successfully market your products or services online.
If you’re considering implementing an eCommerce strategy or overhauling your existing one, several factors will help determine if your company has what it takes to succeed in this space.
The first step in creating a successful B2B eCommerce strategy is knowing who your customers are, what they want, and how you can deliver value for them.
Make intelligent decisions about who you target and how you reach them.
Create a clear and consistent brand message.
Use email marketing to get the attention of top-of-the-funnel prospects, who often need help to reach with other mediums like social media and print advertising.
Follow up in a few days with reminders to buy or remarket to existing customers who have shown interest but have yet to convert.
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Invest in genuine customer reviews, testimonials, and case studies to drive traffic from organic search results (SEO) rather than paid search ads (PPC).
Offer loyalty programs that incentivize customers who return for additional purchases, referrals, or repeat business with their network of other potential B2B eCommerce clients.