Top 10 trends to shape intelligent customer experience in 2024: Zendesk

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Trend 1: Generative AI is set to accelerate the development of a more personalized and interactive customer journey.

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Trend 2: Chatbots are evolving into digital agents that have the capacity to do more.

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Trend 3: Disconnect emerges between CX leaders and agents concerning everything related to AI.

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Trend 4: AI transparency and decision-making have now become the standard, not the exception.

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Trend 5: Businesses are intensively focused on promptly adjusting user experiences, placing increased emphasis on utilizing real-time data.

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Trend 6: CX leaders are driving data privacy as AI and personalization take on a greater role.

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Trend 7: Security is no longer an optional feature but seamlessly integrated throughout the customer journey.

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Trend 8: Live and immersive experiences are exerting a significant influence on the future of online shopping.

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Trend 9: Voice is becoming a more advanced role focused on handling complex and escalated issues.

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Trend 10: Predictive agent management tools are surpassing traditional methods.

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